![]() ![]() Most obviously, the “aha” moment may be directly prompted by experiencing a product’s value proposition. Identifying “aha” moments in user onboardingĭuring the course of our research, we became aware of a few factors that are worth bearing in mind when trying to identify a product’s “aha” moment. But just because they are somewhat elusive doesn’t mean they can’t be identified, measured, and tracked. From a research perspective, user behaviors are easy to measure and track, but “aha” moments are more elusive, because they are actually the positive emotions behind the user behavior. “These ‘aha’ moments are an emotional reaction to discovery of a feature”Īs the phrase implies, “aha” moments are an emotional reaction to discovery of a feature. “Aha,” you say to yourself as you realize you now have an entirely new medium for communicating with groups of friends. Do you recall the first time you participated in a group message in WhatsApp and you suddenly realized this was nigh-on impossible to achieve in your phone’s native SMS app? While WhatsApp might have seemed to be a like-for-like replacement of SMS when you first heard of it, this moment of discovery reveals it to be something far more powerful and transformative. For instance, there is a common example of an “aha” moment that most people can identify with. That’s the Aha behind leading Aha moments.Ĭlick here for an overall executive summary of the New Leader’s Playbook and links to each of its individual articles on Forbes organized by category.“Aha” moments can be tricky to define, but most of us know them when we see them. This is about curating meetings, gatherings, experiences to bring together disparate ideas to disrupt the familiar and enable participants to have their own Aha moments. This is not about sharing your eureka or Aha moment. If you want people to commit to the cause, it must be their cause, not your cause. They can’t contribute without understanding what you want and why it’s important. If you need people to contribute, communicate with them directly so they can ask questions for understanding. Follow through to make sure your systems and processes enable what you’re trying to enable while minimizing unintended consequences. So, if all you require is compliance (which is often the case), get clear on what you need. ![]() commit requires them to have their own Aha moment about the importance of the cause.contribute requires a different level of persuasion to help them understand why.This is why an initial get together over a long weekend in 1993 has evolved into a biennial gathering of problem solvers and magicians. As John Railing, the head of the Gathering 4 Gardner explained to me during several discussions at the most recent HATCH Experience, people loved Gardner’s columns because they enabled curiosity-driven “Aha moments”. He would pose problems and give people time to solve them for themselves before printing the answers in later additions. Martin Gardner did something similar for over a quarter of a century in his “recreational” mathematics columns for Scientific America. This makes the audience members feel smart. The magic is that TV audience members will also have figured out the answer before the contestants announce their solution. The key to the show’s success is that it is set up to give contestants a bias to keep spinning the wheel and collect more prize money even after they know the answer. In this show, contestants spin a wheel to pick up prize money while they put letters on a board to fill in a word phrase. The TV game show “Wheel of Fortune” does this particularly well. Pleasurable because the experience makes us feel smarter. ![]() Important because insight is an important component of creativity which is required for major changes. What Mark didn’t say, but is also true, is that this is both important and pleasurable. This is the part that is “important for drawing distantly related information together, which is a key component of insight”. Thus the Aha behind leading Aha moments is that leaders help others have them for themselves.Īccording to Northwestern University’s Mark Jung-Beeman, Aha moments are marked by increased activity in the temporal, right lobe of the brain. The strongest leaders and best communicators inspire others by creating the context for those others to have their own Aha moments. These happen when people put together things that had not been together before and make those having those moments feel smarter and better about themselves. It’s what follows “Aha Moments” of creative insight. It’s what people like Archimedes say after they have “found it”.
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